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In The Pitch, teams compete to create a product/service and design a marketing plan that’s good enough to get them a pitch in front of their peers and a (fictional) company CEO.
Teams earn points throughout their entrepreneurial journey by fulfilling a range of business objectives, such as creating a prototype, designing a logo, setting a price, & filming an advertisement or digital media post.
Before embarking on each of these endeavours, teams get the opportunity to answer some fun and challenging questions that will inform and inspire their creative work. Answering them successfully can also provide teams with some strategic leverage that can enhance the potential quality of their Pitch.
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